LA HECHICERA rum has been produced under the careful supervision of the Colombian Riascos family for more than three generations. It all began in the ancient port of BARRANQUILLA, nestled along the Magdalena River and the winding coastline of the Caribbean Sea. Here stands a small, unassuming building where the best artisan rum in Colombia has been aging for more than twenty years. LA HECHICERA is the Spanish word for sorceress. It is a celebration of the seductive beauty of the Colombian landscape, the colorful nature of the Caribbean and the irresistible charm of the nation. Colombia exudes a magical aura that will enchant you when you first meet it, just like LA HECHICERA rum.