The French company Pernod Ricard is the world’s leading producer and distributor of premium alcoholic beverages and wines. Offering 240 premium brands of alcoholic beverages in more than 160 countries worldwide, the company’s clear ambition is to become a leader in this field. The Group manages over 80 subsidiaries around the world, where sustainable development and growth are emphasised.
Our philosophy mirrors our endeavour to bring people together and share experiences. Moreover, through our work, we strive to make the world a better place to live in. All this is reflected in our motto “Créateurs de convivialité”. As “Creators of hospitality”, we encourage the innate need to meet together with those near and dear to us, delighting one another with extraordinary experiences and the joy of life.
A unique portfolio of premium brands and a responsible approach in every area of our operation help us to achieve our ambition of becoming a world leader within the premium spirit and wine sector. Throughout the world, Pernod Ricard focuses on innovations and adapts to current trends, which is one of the pillars of the company’s long-term strategy. We also focus on developing new markets and brands, respecting their local specificities and their own identity.
While being supported by Pernod Ricard Group and its activities, the Becherovka brand is thriving both on the domestic and international markets. Production continues to increase and more than half of it is exported to over 40 countries throughout the world.
Besides Becherovka, the Pernod Ricard Group’s portfolio includes other renowned premium brands such as Ballantine’s, Jameson, Havana Club, Beefeater, Absolut, Chivas Regal, Martell, Olmeca, Malibu, The Glenlivet, Perrier-Jouët, G. H. Mumm, and Jacob’s Creek.
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