Values and Corporate Culture

The Strength of Shared Values

“The unique and globally shared culture of Pernod Ricard has enabled the impressive growth of our company, without the need to compromise the company’s key values. Respect for these values and principles gives us a real competitive advantage. We can all be justly proud of Pernod Ricard’s motto ‘Créateurs de convivialité` (“Creators of Conviviality”).

                                                                                              Patrick Ricard and Pierre Pringuet 

Our values

In the Pernod Ricard Group, and similarly at Jan Becher – Karlovarská Becherovka, we honour the following values:

Conviviality and Simplicity

We encourage our employees to be open, cordial and friendly. This applies to both relations within the company and contacts with customers and the general public. Presenting a friendly and respectful atmosphere is our priority.

Entrepreneurial Spirit

The decentralized model of decision-making applied at the Pernod Ricard Group supports the entrepreneurial spirit in a unique way. Employees are naturally motivated to adopt a pro-active approach and, additionally, they are directly concerned with the financial performance of the whole Group.


We ensure that all of our employees comply with the code of ethical and transparent conduct. Our shareholders, customers and consumers can therefore rely on the truthfulness of the provided information, excellent quality of products, and responsible approach to our environment.


Our employees comply with internal company regulations, always acting in the interest of Jan Becher – Karlovarská Becherovka. Ethical conduct with the emphasis on respect and transparency is the norm among all of the employees of the Pernod Ricard Group.

Unified Culture

We build our corporate culture through a number of internal events and in particular our own training programme. The objective is not only to introduce new employees to the company and spread the culture of Pernod Ricard, but also to assist the company’s employees, develop their key competences and share our own good practices with others. The sense of belonging to a corporate culture where all of the employees operate like entrepreneurs and representatives is a major factor in the overall success of the company.

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