Every opportunity to celebrate is going to be taken. Especially when the opportunity is St. Patrick”s Day, likeable Irish celebration occurring annually on 17 March.

Every opportunity to celebrate is going to be taken. Especially when the opportunity is St. Patrick”s Day, likeable Irish celebration occurring annually on 17 March. In honor of this green Irish feast Jameson traditionally calls up renowned designers and artists and asks them to come up with some “festive look” for Jameson whiskey bottle. This year will be no different.

This already fifth limited edition of Jameson bottle label for 2015 “Dublin Our City“ clearly puts emphasis on the birthplace of the best-selling Irish whiskey. Dublin is the heart of Ireland and Irish beloved city. Design of the bottle represents the soul of modern Dublin, true home of Jameson whiskey, which was first produced at this very place in 1780.

The new label maps in a funny way all the typical Dublin symbols, including real neighborhoods, buildings or famous places. The author of this new limited edition is a successful designer and illustrator Steve Simpson, whose peculiar, colorful, fun and sophisticated drawings now you can see on the bottle of Jameson.