Opening of Prestige Selection Shop

First Prestige Selecion Shop of Jan Becher – Pernod Ricard company has been officially opened within the restaurant and unique bar La Bodeguita del Medio in Prague.

First Prestige Selecion Shop of Jan Becher – Pernod Ricard company has been officially opened within the restaurant and unique bar La Bodeguita del Medio in Prague. Prestige Selection presents an exclusive offer of premium spirits and champagne, for the most demanding clientele.

The Prestige Selection offers exquisite products of world-known brands with long tradition and high quality, such as Chivas Regal, Havana Club, G.H.MUMM or Martell. Their aged and limited editions are an ideal choice for connoisseurs and lovers of premium spirits. The origins of Scotch whisky Chivas Regal date back to 1801. You can enjoy it straight, or as a luxury form of classical cocktails. Havana Club, one of the most sold rum brands in the world, aging in the best casks in Cuba, G.H.MUMM which is a champagne of Formula 1 winners, or Martell, a symbol of tradition and status  that celebrates its 300th anniversary this year.

“We have decided to open the first Prestige Selection Shop to meet the increasing demand for premium spirits. At the same time, we are offering a personalised and professional service to satisfy all wishes of our clients,”says Kateřina Vondrák Hvězdová, Brand Manager Prestige of Jan Becher – Pernod Ricard, adding: “We are very happy that premium spirits are more and more popular among Czech consumers. Categories that grow the most are rums, whiskys (mainly Scotch single malt whiskys) and champagne.”

The complete offer of premium brands is located in the heart of Latin America in Prague – in the restaurant and bar La Bodeguita del Medio in Kaprova 5, in the vicinity of the Old Town Square. On the first floor of this renowned restaurant and bar, designed in colonial style of old Havana, you can choose from a wide selection daily from 12pm until 2am. Jan Becher – Pernod Ricard company is planning to extend its services and offer special degustations of luxury spirits, presentations of limited editions or champagne. There were several reasons for choosing La Bodeguita del Medio for the location of Prestige Selection Shop – first, it is a very pleasant ambiance where you can choose from almost 150 types of cocktails and quality food, and secondly, it is also the first cigar club in the Czech Republic. The Cigar Club Cohiba Atmosphere offers intimate atmosphere where you can enjoy and buy delicate spirits or the best Cuban and world cigars.

For more information, please consult www.prestigeselection.cz

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