2017 8.11.

Bar Academy will focus on social media

The bartenders‘ education program known as Bar Academy has been a priority for Jan Becher Pernod Ricard for over eleven years. Apart from the essential Bar Academy Absolvent which provides strong mixology fundamentals, JBPR runs also Bar Academy Elite, led by world-class bartenders. Bar Academy Premium that already saw success in the past is now […]

2017 23.10.

Exclusive Chivas pop-up store opens at Chodov shopping center

The ceremonial opening of the new addition to Chodov shopping center brought many exciting moments and launching the very first Chivas pop-up store in the Czech Republic was definitely among the top. Customers can pick their favorite premium whiskey Chivas Regal after proper tasting assisted by a brand ambassador and personalize the bottle by custom […]

2017 19.10.

Gin legend Desmond Payne celebrates 50 years in the field

Desmond Payne, the Beefeater gin master distiller, is one of the most distinguished figures in the world of gin. His distillation art contributed to the gin boom that we have seen in the recent years. He is regarded as a gin icon considering his 50 years of experience in the distillery business. We celebrate this […]

2017 10.10.

Four Roses launches a new bottle design

In spring 2017, Four Roses changed the bottle design of their most popular bourbon. The new premium bottle that represents the quality of its contents is now available in the Czech Republic as well. The customary nickname for the regular Four Roses bourbon was „the Yellow Label.“ Due to the design refresh, that is no […]

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